Tuesday, March 29, 2011

Social Network Marketing in Los Angeles

Why is it That Social Platforms Are So Effective for Marketing? The social Media Network platforms are accessible and easy to use by everyone. even people with little technical skills can adapt themselves to social Media Marketing. Marketing across the social platforms is free but if you don't know what you're doing it can be as severe time management burden. With over 50,000,000 worldwide users facebook is the number one social media website for subscriptions and activity. Mark Zuckerberg has created a major phenomenon of the Internet. This interface allows for real time communication and can create fan pages and new groups that the clĂ­ck of a button. The social applications that exist within facebook or some of the main reasons for its immense popularity. The social applications that have been developed in the facebook environment offers avenues of business marketing optimization within the social network frame.
Image representing LinkedIn as depicted in Cru...Image via CrunchBase

Posting marketing messages on facebook may not give you the conversion ratio that you're looking for in your social network model for marketing. In the avenues of promotional material there is a set guideline as to what will work and what will fail in the social model of marketing. Posting over and over about your business services will switch users and potential clients off. There is an etiquette up within the social frameworks of facebook and twitter that can result in best practices of Internet Marketing your business services in a successful manner. You need to build up your followers on twitter facebook and LinkedIn to get the correct momentum to begin posting messages about your business. This socially aware system has been carefully moderated by many large corporations seeking a positive outcome of their return on investment utilizing the social networks. Can the social platforms be an effective marketing tool? The answer is a resounding yes, the problem lies in navigating the social network ocean with the correct language and a sound strategy with the end result being real conversion. If your social awareness factor only means you're posting on facebook and twitter with random mentions of your business services you may indeed be wasting your time. Large corporations have learned to analyze and monitor user interaction with in their social platform. The amount of time that has gone into this research means that your business can adopt the same strategies to employ the social network gain that will play in your favor. If you are social media marketing Los Angeles The simple steps of adding friends is no longer a viable commodity for your time management within the social platforms. The possibilities to have a fruitful dialogue with customers that are potentially in need of your services lies within strategic planning and outlying practices. As in the real world making the most of your networking time and connecting to potential clients that have a complimentary or similar interest is the way to go. Your expertise can create a mutually beneficial relationship between potential client leads and new lead generation. When social network giants like facebook limit your friends to only 5000 you need to make sure that it is that correct 5000 people you wish to address. Following the wrong people just creates a cloud of static and confusion with people that will never turn out to be clients just simply random social bookmarks. It is all about having the right connections just like in the world. You would not waste their valuable business time on people that we're not interested in your business services. One aspect of social media interaction may be talking and engaging other businesses like yours. This may seem like a mistake as you're dealing with a potential competitor, however you may both interact and find that by economics or location you are in fact not competing. The social media mavens and experts may be your best resources for engaging a successful social Media Marketing strategy. Many of the expert bloggers like Seth Godin talk about marketing strategies on their blogs and update daily on new systems of engagement within the social platforms on a huge scale. Business blogs and seminars online can help you discover the best plan of action that might be best suited for your particular business. If you live in a large city like Los Angeles, San Francisco, Atlanta or New York you may be able to take advantage of local events like social media week. If you're going to a seminar in the real world make sure you're seeing one of the best. There are many small time marketers and people that feel qualified to give advice about advanced social platform marketing but many are getting their information secondhand from the source. Be careful of local marketing seminars by people pretending to be niech marketing experts. By carefully addressing time management issues, gaining authoritative information, executing strategies you can adopt a successful interaction with users of the social Media Networks.

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Tuesday, March 1, 2011

Search Engine Optimization for Clients

SEO content, links and architecture. If you have a solid inbound outbound and internal link structure together with keyword idealized, not random but useful, helpful content, also running on a solid platform like wordpress you can achieve page rank with only a handful of the correct relevant links. It is beneficial to test for results from any search engine optimization strategy. We run evaluations on several test sites before engaging a clients, you can ask your current SEO provider about this. You need to be cautious of even of the so called SEO experts as there are ulterior motives to the best SEO company or consultant.  However, there are some things basic that are recognized as beneficial all around the subject Ask questions next time you are hiring an Seo consultant or company. Most importantly ask about their present clients and if it is in a similar niche to your business model. And find out what works for your business whether its plastic surgery or cosmetic dentistry the SEO company needs to be aware of  many of the search terms used in your business. How valuable is fresh content and will article content hurt? Sure, great content can get you more links, by a natural attraction of incoming links, but content alone will not help your rankings. Meta keywords, Meta description - will not help you, and if you stuff it with keywords, it's considered span related. You don't want to give keywords away to your competitors either, so don?t focus on that Keyword tag. Google might utilize it in snippets. Google may use it, may not. It will use copy from the page, description from open directory sources like DMOZ.  You should tweak meta description to conversion potential (for clicks). It varies on search terms you type, keyword density is valuable metric for SEO, often not.  You may use it to look at the outer bounds, either too much or nothing. But,nothing in the middle. You can look at competitors, but this can only be a guide, not a hard and fast scenario. Test it and find out for yourself. Clearly you must have keywords on the page that matches the search request.No, it's not good, and can be considered as spam related This has been overdone. Think about the user first. Does it make sense, even? Google penalize duplicate Content. It's a filtering model, but not a penalty. A website with pages that contains session ids, tracking parameters, etc can serve up the same content and that could be a problem. H1 tags for SEO Used to be much more important. Does not show correlation heavily with higher rankings. Using a keyword in there is good, but the differentials from H1 to H3doesn't make a big difference. H1 is a best practice thing. You could use CSS to style to look like and H1, and the result will be the same. Bold keywords will be considered for internet Rankings.Visual effect only, user experience, helps the searcher, not the search engines. No.Targeted Keywords In the Html comments and tag Title attributes img and alt tags.Not considered. Could be penalized for this activity.Validate and clean HTML can very likely increase speed of page loading time.No. Reorder external code, and watch for code bloat, try to load all in parallel. Can affect conversion rates for poor rendering pages.

Google Appliance as shown at RSA Expo 2008 in ...Image via Wikipedia

Most internet user experience duplicate content issues within Google. If you are utilizing global searches within your parameters of marketing Google knows about this and no issues. Use a C class TLD and don?t worry about it.Update Your home site page often as it is of importance rank.No. Changing the date on home page, press releases, etc it will not help.Will having flash wreck my SEO strategy. Not the most optimal thing for SEO but for conversion and great for hits, promotional content, don't use this with navigation (unless links elsewhere). Flash will act like a one page website  all embedded in flash movie file.including your meta tags tags robot tags for index. Do follow not a required tag, and search engines use this by default. SEO in Los Angeles can enlist all the best strategies as the competition for certain keywords will seem daunting. However if client conversion is still the best practice your local SEO and diligence to detail will pay off.
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