Monday, September 6, 2010

video marketing

Image representing YouTube as depicted in Crun...Image via CrunchBaseVideo Marketing - A Relevant New Advertising Method?

Author: tjandra maple

Video marketing is gaining more and more popularity in the advertising industry. Perhaps this is a very bad news for any English teacher but the recent studies in the society revealed that majority of people would choose to watch a video about a company rather than reading any content related to that same company. In the internet, most videos are highly dependent on sites such as the YouTube or its software to distribute the content and deliver the marketing messages to every viewer throughout the world. Currently, there is still much that one can gain from the YouTube online marketing campaign but in time, the ubiquity of YouTube bots may weaken the effectiveness of the campaign.
Video advertising is now one of the most viable methods towards online viral marketing. Most of the video viewers will often elicit an immediate response upon watching the advertisement in video form. This is now one very effective online marketing approach that has the potential of reaching out to millions of people in a short period of time. As this form of marketing is still a greatly underrated marketing strategy as not everyone is able to view the videos, this industry could be a likable prospective to invest. Perhaps you can consider enhancing your business through some videos?
There has been ongoing rumors regarding the effectiveness of video marketing yet not many corporate companies are willing to try out these viral videos. One biggest advantage of these videos is that they generate huge free traffic and could top search engine results as fast as 48 hours. At this moment, video promotion resembles hot cakes in the internet advertising prospect but YouTube is still famous with the older demographic where social networking is still pretty restricted. Unlike other websites in the internet, videos themselves cannot increase the search rank on search engines.
Video advertising is the latest marketing trend in the online marketing vogue. It is indeed a perfect approach to promote your views, products and services to the whole wide world. For several reasons, video is way more effective and there is lesser competition compared to the conventional website search engine positioning. This is viral and depends greatly on community submissions as well as social tagging. However, if you think that a simple commercial shoot will be adequate to create a buzz and get good ranks then you should think twice. This is merely a technique adopted by most online business companies to advertise their services or products through the invention of short videos and publishing them on their websites. If you do not possess such capabilities and cannot make alluring videos then it is doubtful that your effort can fetch favorable response.
Undeniably, video is revolutionizing the way companies deliver their approach to audiences as it has been an increasingly well-known marketing medium. In other words, video marketing is the potential future in the internet hence this is the best opportunity if you wish to stay ahead of others and enjoy maximized benefits that such marketing way can offer. While you may want to consider shooting, editing or optimizing videos then submit them to YouTube, Yahoo or Google as a form of advertisement, y

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