Wednesday, January 19, 2011

Strategies for Local Website Marketing

By Barbara Stevens

SEO for Google places involves optimizing local search tactics to get seen. the new Google search engine indexing involving local search engine preference over link status has left many SEO firms in a panic when clients see they are paying premium SEO and are now much lower in page rank. Yahoo and Bing local are also on the bandwagon with local searches occupying some of the best positions in rank within their algorithm. Local search engine marketing already has free servies which to optimize your local business with.

Yelp,Citysearch, Yahoo local, Insiderpages, Yellowpages, healthgrades, vitals, Google places, Judysbook, Angieslist,TripAdvisor ,Edmunds , Etc.

Local Google optimizing starts with listing keywords to your local listing in Google places. Do not over emphasize your major target keywords as google will only list it for a few days and then drop the listing slowly down. It is a temptation to over zealously list keywords in the title but if you are patient in your local optimization it will list you for many top keywords if you enlist a good strategy between website titles and local listing titles. If you list "SEO Los Angeles" the term may actually not appear as you are overemphasizing a small term in local search, better "local seo company Los Angeles"

Local google maps is the same service as before and needs to same type of optimization. both video and multimedia all help rank the your local maps site.The links generated from local services and review sites all push your Google places to the forefront of search terms regardless of another website having thousands of links. Social media marketing also coincides with local search and things like facebook places will begin to link local services and businesses to respective first page results.

The definitive line where social media meets Google places is drawing even finer which means businesses need to adopt social media and local search marketing as of equal importance as traditional SEO. Search engine optimization as it now exists with many providers is simply page rank,this is not marketing, this is just page indexing. Any SEO provider that in not optimizing your local search engine marketing and social media is doing your business an injustice. Social media with SEO and local search optimization begin to get a strategy of real client leads which mean the bottom line ,sales.

Using the Google places feature with is free can save you $1000s of dollars in SEO company fees. Some SEO firms rely on client inability to see what is going on in marketing. If you see your website is on page one for a few terms you figure this is the best that can be done right? If you are a professional service or business like an attorney or doctor, plastic surgeon, lawyer, law firm, whatever if you are paying over five thousand dollars for SEO you better check what you are really getting.Their are SEO firms in major cities like Los Angeles that offer attorney SEO, social media and local search optimization under two grand.

The Google places feature is important for your SEO company to optimize. It is actually paramount to keeping your business found in local searches where terms like " Los Angeles search engine optimization" are required to rank in the Los Angeles area.

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